No matter if it's a pop-up shop, brick-and-mortar store, or trade show booth, creating an immersive environment is to take over all of your visitor's senses. Everything is up for grabs, from the words you use to the smells you choose.
Community Retail Concepts
CustomInk explored multiple concepts when opening their first store, the first time the existing CustomInk brand manifested itself in a physical retail space.
Taking the opportunity afforded by working within a new medium, we pushed to approach the retail experience from multiple directions, bending the online brand guidelines.
Having messaging existing in a physical store also allowed references of space and place to be used to communicate information.
The Pop-up Shop
How do you turn a corporate lobby into an inviting pop-up shop? Add lots of touchable items, bright colors to attract the kids, and iconography that ties through to related collaterals like maps, landing pages, and promotions. The pop-up shop includes rotating chalkboards, lighted marquees, and an online portal for appointments, directions, and showcased products.