Resume

Experience

OCTOBER 2021 – PRESENT
Senior Design Manager - Content Strategy & UX Writing, T. Rowe Price

Manage a cross-functional team of content strategists, UX Writers and Sr. Copywriters that collaborate with UX designers, AEM developers, and product owners to empower the everyday investor, meet business objectives, and drive digital innovation. Align content strategy to resources and roadmaps across six product and segment teams, representing all levels of the acquisition funnel through to usage, retention, and loyalty.

Lead enterprise-level documentation efforts for digital UX content guidelines to elevate the brand expression, exceed WCAG 2.0 standards, and move core site properties to Adobe Experience Manager 6.5.

Case Studies:

• Reimagined Shopping Experience (RISE)

• Beacon Enterprise Design System

• Enterprise UX Writing System
  
  
  

OCTOBER 2017 – OCTOBER 2021
Senior Content Strategist, T. Rowe Price Digital Innovation Lab

The T. Rowe Price Digital Innovation Lab (‘17- ‘19) at T. Rowe Price presented a unique opportunity to bring in top-tier UX talent from adjacent industries to pivot the firm towards designing people-centric experiences, and introduce agile ways of working. As a Sr. Content Strategist I co-created and facilitated with Sr. UX Designers, crafted content for key experiences from ideation through to execution, including message user testing, refinement and documentation.

Case Studies:

• Client Assistance Maturity Engagement Level Model

• Account Access Dashboard & Key Transactional Flows

• T. Rowe Price - Charitable Estate Renovation
  
  
  

APRIL 2016 – JULY 2017
Head of Content, AddThis (Acquired by Oracle Cloud)

Charged with pivoting the brand to be small publisher focused post-acquisition, led content efforts through two main workstreams: first, by adjusting the overall brand voice and tone guidelines to be people-centric across all channels including marketing and educational content, the second by partnering with UX designers and data scientists to create people-centric tools that bring value to the publishers using them.

 Case Studies:

• AddThis’ Content Insights Dashboard

• Publisher Academy

• AddThis Digital Rebranding

Senior Marketing Manager, Oracle Cloud

Responsible for developing and implementing scalable content programs for both B2B and B2C clients. Collaborate across multiple Oracle groups to research, ideate, and produce engaging written and multi-media content, bringing third-party data to life for marketers looking to purchase audiences.

 Case Studies:

• Curated Audience Marketing

• Battle for the 60M Backpack Campaign

OCTOBER 2012 – APRIL 2016
Site Content Specialist, Custom Ink.com

A content jack-of-all-trades, work across E-Commerce, Merchandise, and Technology teams to bring innovation to core Custom Ink properties, including optimizing product landing pages, the digital Design Lab, and personalized landing experiences supporting segmented catalog and direct mail initiatives.  

Case Studies:

• Design Lab Revitalization

• Multi-Style Order Flow

• Technology Direct Mail Promo
  

MAY 2008 - OCTOBER 2012
Lead (Guru) Sales & Service Manager

Working with individual clients over the phone, through chat channels or via the website to find solutions to large event and occasion needs. Cut my teeth on understanding customer sentiment and learned the true value of keeping the customer at the center of your work. Created and managed the Knowledge Base, crafted templated email and chat content, and coached representatives through writing classes.

Education

MAY 2008
BACHELOR OF ARTS IN ENGLISH, ART HISTORY, THEATER FILM & MEDIA STUDIES,
St. Mary’s College of Maryland

Core Competencies

UX Content Strategy & Writing