Michael Grunseth
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Content Marketing

Content Marketing

100 Most Iconic T-shirts

In celebration of the t-shirt's 100 birthday, CustomInk opened a tourney to find the 100 most iconic t-shirt designs. Presented in slideshow format, components were written to stand alone in a social context, together as a program, and designed to attract SEO interest. 

Light and punchy, the text pays deference to each design while tying together as a cohesive collection. 

Featured Design & social Copy
93. Rainbow Brite
93. Rainbow Brite

"Isn’t she adorable? A cartoon about psychedelic color kids, talking rainbow horses, and whatever Twink was. You don’t get much more ’80s than this. The t-shirt gained fame more from an ironic-teen movement than actual fandom."

91. Cookie Monster
91. Cookie Monster

"C is for COOKIE, that’s good enough for me. T is for T-SHIRT, iconic it will be.  Born in 1966, Sesame Street’s Cookie Monster has been craving carbs for 46 years, with no end in sight."

84. Mighty Mouse
84. Mighty Mouse

"Here he comes to save the day! Airing off and on from 1942 to 1987, this super-powered rodent fought everything from alley cats to Nazi’s. What a mouse. WHAT A MOUSE!"

68. Hello, Kitty!
68. Hello, Kitty!

"Hello, Japan. Hello, 1976. Hello, 5 billion dollar media empire. It’s Hello Kitty! Over the past 37 years, the Hello Kitty! brand has gone global with t-shirts and apparel a huge part of its success."

56. Thundercats
56. Thundercats

"Spaceships? Check. Cat-like humanoid aliens fighting interstellar battles? Check. Lion-O, Chee-tara and the gang? Check. The Thundercats cartoon dominated Saturday Mornings from 1985 to 1989, and produced a sick logo t-shirt to boot."

42. Legends of the Hidden Temple
42. Legends of the Hidden Temple

"Over the moat and through the Steps of Knowledge, to Olmecs head we go! Red Jaguars, Blue Barracudas. Green Monkeys, Orange Iguanas, Purple Parrots, and Silver Snakes marked competitors on Nickelodeon’s 1990s game show."

40. Bikini
40. Bikini

"Elegant. Tasteful. Classy. Three words never used to describe this immortal counterpart to the other famous faux apparel tee, the Tuxedo t-shirt."

 

Oracle Data Cloud Audience Infographics

Oracle Data Cloud is in the business of selling targeted audiences to advertisers, but needed a content strategist to give depth and context to each audience. Both the Fantasy Football and Millennial Moviegoer infographics were directed toward the Media & Entertainment vertical,  using data from 1st and 3rd party resources.

Fantasy Footballers

Millennial Moviegoers

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AddThis SEO E-Book

Small to medium sized publishers were champing at the bit for an in-depth guide to SEO, so I took advantage of on-hand resources to created a long-form ebook. Working with a junior copywriter, we crafted a downloadable .pdf (along with a coordinated marketing campaign) which resulted in 6,000+ downloads in the first week. 

Battle for the Backpack Infographic

Back-to-School season is a crowded field for marketers, who need any leg-up they can get. Oracle Data Cloud weighed in to help account holders strategize how to best target prospective Back-to-School buyers.