Even eCommerce companies find themselves working in offline channels.
Successful cross-channel campaigns depend on communicating a brand's offering on TV, paper catalogs, marketplace ads, or direct mail with precise attribution.
Spring TV Commercial Campaign
A project that started with editing down a lengthier TV spot end up with a successful cross-channel seasonal campaign, used on broadcast and digital video. Working with the channel owner and creative agency, I crafted storyboards, scripts, and a complementary online landing experience.
Catalogs & Marketplace Ads
Composed copy to be used in a variety of tests, for prospective customers and our house list. Worked with the Direct Mail team to iron out language from a variety of perspectives to use to test the effectiveness of messaging specific to different levels of the marketing funnel.
Promotional Direct Mail
Getting into a customer's inbox is one thing, but getting into their actual mailbox in another. When CustomInk launched a new tech offering, we crafted content that the bridged the gap between mailbox and inbox, secured attribution for the offline media team, and explored a brighter more stripped down catalog concept.