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Getting past the inertia of an empty Design Lab is difficult, so we worked through different ways to get the customer oriented and inspired.

As testing rolls out, the entire buy path is not contained in one experience. Setting up expectations that things are going to be rocky (but better!) was important for the test group. 

Design and copy work together to welcome customers into the quote path, while also giving them a sense of direction forward. 

What's the difference between a quote and exact price? Working with UX to help explore separating the two concepts. 

Layers of complexity behind the logic and existing systems are hidden to give customers an easy entrance into adding multiple styles to a single order. 

Creating an approachable vibe within a templated platform was no easy task, but has proven successful over time. 

"Isn’t she adorable? A cartoon about psychedelic color kids, talking rainbow horses, and whatever Twink was. You don’t get much more ’80s than this. The t-shirt gained fame more from an ironic-teen movement than actual fandom."

"C is for COOKIE, that’s good enough for me. T is for T-SHIRT, iconic it will be.  Born in 1966, Sesame Street’s Cookie Monster has been craving carbs for 46 years, with no end in sight."

"Here he comes to save the day! Airing off and on from 1942 to 1987, this super-powered rodent fought everything from alley cats to Nazi’s. What a mouse. WHAT A MOUSE!"

"Hello, Japan. Hello, 1976. Hello, 5 billion dollar media empire. It’s Hello Kitty! Over the past 37 years, the Hello Kitty! brand has gone global with t-shirts and apparel a huge part of its success."

"Spaceships? Check. Cat-like humanoid aliens fighting interstellar battles? Check. Lion-O, Chee-tara and the gang? Check. The Thundercats cartoon dominated Saturday Mornings from 1985 to 1989, and produced a sick logo t-shirt to boot."

"Over the moat and through the Steps of Knowledge, to Olmecs head we go! Red Jaguars, Blue Barracudas. Green Monkeys, Orange Iguanas, Purple Parrots, and Silver Snakes marked competitors on Nickelodeon’s 1990s game show."

"Elegant. Tasteful. Classy. Three words never used to describe this immortal counterpart to the other famous faux apparel tee, the Tuxedo t-shirt."

Created by the toolkit, the main component used across various marketing channels. 

A shortened promotional placement using the toolkit, seen here on the mega-menu Design Lab drawer.

Three different conceptual directions, with varying degrees of emotion, throughout the marketing funnel. 

Breaking out the chosen concept into different lengths to explore how condensing the message will work.

A direct translation of CustomInk's existing brand guidelines and content hierarchy into a storefront experience.

Highlighting the design aspect of the CustomInk brand to appeal to street traffic and clarify the store's purpose to prospectives.

Using a single customer story, highlight the emotional payoff of the order, and engage with events in the local community. 

Emphasizing multiple community events and customers to bring local relevance, social proof, and customer care into the mix.